What is Brand Activism? A Series of Successful Campaigns
Brand activism is while a agency takes a stance on a cultural or political trouble this is relevant at a given time. There seems to be a bad connotation related to the time period. Many organizations shy away from logo activism as owners accept as true with it'll insert their corporation inside the center of controversy. This is proper to a sure extent. Just within the beyond few years, sure warm-button troubles have polarized the consumer bases of some of the most important agencies inside the global. press release distribution Take Nike, as an instance. The athletic clothing brand received a mixture of praise and complaint after liberating an commercial marketing campaign endorsing former NFL quarterback Colin Kaepernick. Kaepernick made national headlines while he chose to kneel during the country wide anthem earlier than games during the 2016-2017 season. He chose to kneel in protest of police brutality inside the United States; this choice sparked a media firestorm of controv...